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ASSOCIATION CALENDAR |
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LAST
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STRATEGIES TO
ACCESS LARGE INTERNATIONAL WINE MARKETS |
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8H 30 -
REGRISTRATION 9H 00 - 2008 GENERAL ASSEMBLY 9H 40 - CONFERENCE : 1. Brands and geographic denominations: complementary or in denial? Complementarity between brands and wine appellations: conditions and prospects: Yves Bénard,( Chairman, Wine & Spirits board INAO) Wine brand strategies: the new world experience Peter Hayes, (OIV Chairman) 2. Relevance of « umbrella » geographic denominations: fame and size of supplying production areas The creation of the regional « Vins de Loire » denomination, export prospects: Pierre Aguilas(?) Regional gathering of AOC wine appellations in the Languedoc, Jacques Fanet(AOC Languedoc) Creation of new wine appellations: the Tuscan experience : Giuseppe Liberatore,Consorzio Chianti Classico,Toscana 3. Brand and denomination creativeness – role in recent launches Inventiveness in brand creation :its role in the opening of larger supply areas and sales development: James de Roany (PGA Domaines - Château Beaulieu, Provence) An export experience in Great-Britain: Christophe Palmowski (Vignerons Catalans) Zonin in the US market:experiences and prospects: Lorenzo Zonin (Casa Vinicola Zonin SA, Italie) 4. The export wine strategy of major companies International presence of a large international group: Adrian Keogh (Pernod-Ricard) The conquest of Asian markets: Juan-Maria Torres (Torres Sa) 5. Summarization and debate Lunch ____________ The board meeting and the conference will both be held in the Press Club reception rooms, 8 rue Jean Goujon, 75008 Paris |