ASSOCIATION CALENDAR

LAST MEETING
2008 Annual Assembly of the Association

March 7  2008,  08:30 a.m.

 Press Club reception rooms, 8 rue Jean Goujon, 75008 Paris

TIMETABLE

STRATEGIES TO ACCESS LARGE INTERNATIONAL WINE MARKETS
Study of true-life experiences - Brands and geographic denominations
8H 30 -  REGRISTRATION

9H 00 - 2008 GENERAL ASSEMBLY

9H 40 - CONFERENCE :

1. Brands and geographic denominations: complementary or in denial?

Complementarity between brands and wine appellations: conditions and prospects: Yves Bénard,( Chairman, Wine & Spirits board INAO)

Wine brand strategies: the new world experience
Peter Hayes, (OIV Chairman)


2. Relevance of « umbrella » geographic denominations: fame and size of supplying production areas

The creation of the regional « Vins de Loire » denomination, export prospects: Pierre Aguilas(?)

Regional gathering of AOC wine appellations in the Languedoc, Jacques Fanet(AOC Languedoc)

Creation of new wine appellations: the Tuscan experience : Giuseppe Liberatore,Consorzio Chianti Classico,Toscana


3. Brand and denomination creativeness – role in recent launches

Inventiveness in brand creation :its role in the opening of larger supply areas and sales development: James de Roany (PGA Domaines - Château Beaulieu, Provence)

An export experience in Great-Britain: Christophe Palmowski (Vignerons Catalans)

Zonin in the US market:experiences and prospects: Lorenzo Zonin (Casa Vinicola Zonin SA, Italie)


4. The export wine strategy of major companies

International presence of a large international group: Adrian Keogh (Pernod-Ricard)

The conquest of Asian markets: Juan-Maria Torres (Torres Sa)


5. Summarization and debate


Lunch

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The board meeting and the conference will both be held in the Press Club reception rooms, 8 rue Jean Goujon, 75008 Paris

Program of the assembly.doc